Case Studies

Case studies: the problems we solve and how we solve them

Every engagement follows the same discipline — define the real problem, build a specific plan, and measure what matters to profit.

Engagement playbookPrivate LabelEUMeta + Google

Challenge: A first-time founder had a product concept and a supplier shortlist, but no brand, store or plan to reach EU customers while staying compliant with labelling and privacy rules.
What we do: Supplier comparison and sample review, brand identity and packaging brief, a Shopify store with EUR pricing and localized checkout, GDPR-ready consent, then a Meta prospecting + Google Shopping launch with retargeting.
What we measure: Cost per acquisition vs. break-even CPA, contribution margin per order, first-to-second purchase rate, and email-attributed revenue.

Engagement playbookDropshippingUSATikTok

Challenge: A store with dozens of unrelated products, low trust signals and slow shipping was spending on ads with no clear winner.
What we do: Catalogue cut to one hero product and two bundles, faster domestic fulfilment, a rebuilt long-form product page, and a hook-first TikTok creative testing framework feeding Spark Ads.
What we measure: Hook rate and thumb-stop rate, landing page conversion rate, average order value, refund and chargeback rate.

Engagement playbookCODUAE / KSAOperations

Challenge: High order volume, but a large share of cash-on-delivery parcels were refused or undeliverable, erasing profit.
What we do: Order confirmation via WhatsApp, address verification, a prepaid incentive at checkout, courier performance review, and ad targeting tuned toward higher-intent regions.
What we measure: Delivery success rate, return-to-origin rate, prepaid share of orders, and net profit per shipped order.

Engagement playbookLead GenerationUKGoogle Search

Challenge: Plenty of form fills, very few booked jobs — the sales team was wasting hours on unqualified enquiries.
What we do: High-intent Google Search campaigns, a dedicated landing page with a qualifying calculator, instant WhatsApp follow-up, and CRM routing with offline conversion import.
What we measure: Cost per qualified lead, speed to first contact, lead-to-booking rate and cost per booked job.

Engagement playbookWhite LabelCanada / USASEO + Email

Challenge: A wellness coach wanted a product line under her own name but had no ecommerce experience and a limited budget.
What we do: White label manufacturer vetting, compliant product copy, a content-led Shopify store, an SEO and AI-search content plan, and a five-flow email program built for repeat purchases.
What we measure: Organic sessions and non-branded rankings, subscriber growth, repeat purchase rate and customer lifetime value.

Engagement playbookMulti-marketAU / NZPerformance Max

Challenge: A profitable local brand wanted to expand to a second market without duplicating its team or confusing customers.
What we do: Multi-currency storefront, localized shipping and returns, Performance Max with feed optimization, creative refresh cadence and a weekly reporting dashboard.
What we measure: Blended MER, new-customer revenue share, market-level contribution margin and return rate.

Want a breakdown like this for your business?

Share your store or idea and we will outline the challenge, the plan and the metrics we would track — free, on a 30-minute call.