Learn ecommerce SEO step by step: keyword research, category and product page optimization, technical SEO, structured data, content and link building.
Search engine optimization brings customers who are already looking for what you sell — and unlike ads, the traffic does not stop when you stop paying. Here is how to approach SEO for an online store.
Group keywords into three types: transactional ("buy ergonomic office chair"), commercial ("best ergonomic chair for back pain") and informational ("how to set up an ergonomic desk"). Map transactional terms to product and category pages, commercial terms to comparison content, and informational terms to blog articles.
Category pages often target the highest-volume commercial keywords. Add a short, helpful introduction, clear filters and internal links to related categories and guides.
Buying guides, comparisons and how-to articles build topical authority and earn links naturally. Link from these articles to relevant products and categories.
Pursue links through digital PR, partnerships, supplier and manufacturer pages, and genuinely useful resources. Avoid paid link schemes — they create risk without lasting value.
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What generative engine optimization (GEO) is and how to make your brand visible in AI answers from ChatGPT, Google AI Overviews, Gemini and Perplexity.
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