How to Choose an Ecommerce Marketing Agency: 12 Questions to Ask

The right agency can accelerate your growth; the wrong one can waste months and budget. Ask these questions before signing anything.

1. Who will own the store, ad accounts and creatives? The answer should be: you.
2. What exactly is included in the price? Get deliverables in writing.
3. Is ad spend included or separate? It should be clearly separate and paid directly by you.
4. Who will actually work on my account? Ask about roles and experience.
5. How do you measure success? Look for profit-based metrics, not only clicks.
6. How often will I receive reports? And what will they include?
7. What is your testing process? Good agencies test systematically.
8. Can you show examples of similar work? Ask for relevant case studies.
9. What happens if I want to leave? Check notice periods and handover terms.
10. How do you communicate? Response times and channels matter.
11. What do you need from me? Clear responsibilities prevent delays.
12. What would you advise against? Honest agencies will tell you what not to do.

Red flags

• Guaranteed sales, profits or rankings
• Refusing to give you admin access to your own accounts
• Vague pricing or long lock-in contracts
• Pressure to decide immediately

At Austan Group, everything we build belongs to you, our pricing is published, and we never promise results we cannot control.

This article is for general information only. See our Disclaimer.