The seven automated email flows that generate the most revenue for ecommerce stores — welcome, abandoned cart, browse abandonment, post-purchase, win-back and more.
Email is one of the few marketing channels you fully own. Automated flows send the right message at the right moment and keep generating revenue long after you set them up. These seven flows form the foundation of a strong retention program.
Triggered when someone subscribes. Introduce your brand, explain what makes you different, share social proof and deliver any promised incentive. Three to five emails over about a week works well.
Triggered when someone starts checkout but does not buy. Remind them what they left, answer common objections, and consider an incentive only in the final message.
Similar to abandoned checkout but earlier in the journey. Focus on the product benefits and reviews.
Triggered when a known visitor views products without adding to cart. Keep it light: "Still thinking about this?" with related products.
Thank the customer, set delivery expectations, share how to use the product, and ask for a review once it has arrived. This flow reduces refund requests and builds loyalty.
For consumable products, remind customers before they run out. For other products, recommend complementary items.
Triggered when a customer has not purchased in a set period. Show what is new, remind them why they bought, and offer a reason to return.
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